From genetics and functional feed, to on-farm advisory, to a premium branded product on the plate — a single integrated platform capturing margin at every layer.
Farmers are squeezed on price, sell an undifferentiated commodity, and have no partner across the cycle. The value is leaking downstream — to whoever owns the brand and the science.
margin · commodity, contested
margin
margin · defensible
margin
margin · the prize
Every player fights over the 5–15% farm margin. We assemble the whole chain — and take the rich layers. Source: USDA ERS.
Post-larvae + Wolffia functional feed + BAP/farming advisory — one bundle.
Ongoing advisory builds trust & switching cost. We become their operating partner.
Repurchase known-quality shrimp from the same farms.
Process → premium brand → restaurants → retail / export.
One relationship pays us at input, advisory, and buy-back+brand. Competitors sell a single transaction; we own a compounding relationship.
Disease (EHP, white spot) is the sector's biggest loss driver. Functional feed supports immune response & stress tolerance — what farmers pay for.
Higher SGR and better feed conversion vs traditional feed — validated with real farm customers.
Deeper coloration — a premium price signal — without synthetic astaxanthin.
35–45% complete protein, soy replacement, low-carbon — backed by Prince of Songkla University research.
Positioned as a premium functional finishing feed, not a commodity base feed — the category (natural pigment + health additives, a ~USD 0.8B aquafeed segment growing ~9%) where value, not price, decides the winner.
Recurring feed + PL + advisory revenue across thousands of farms.
The face of our branded product — high price, big story, growing premium & export demand.
| Pool | Size / yr | Note |
|---|---|---|
| Shrimp feed (Thailand) | ฿~16B | ~USD 484M aquafeed, 2024 |
| Post-larvae & genetics | ฿~8–12B | 65–78B PL / yr |
| Functional / natural-pigment feed | USD ~0.8B | Global, ~9% CAGR — our category |
| Value-added / processed shrimp | part of USD 5.3B | Fastest-growing sub-segment |
We monetize the same farm across feed, advisory, buy-back & brand — stacking margin a pure feed seller can't.
| Competitor set | Strength | Gap we exploit |
|---|---|---|
| Feed giants — CP, Thai Union, Grobest | Scale, low cost | Commodity, not premium-functional, not bundled |
| Genetics — SIS, Kona Bay, SyAqua, CP | Best broodstock | Genetics only — no loop, no offtake |
| Platforms — eFishery, Aquaconnect, XpertSea | Bundle + finance | Tech-first; thin science; weak in Thailand |
| Wolffia food — Hinoman, GreenOnyx, Plantible | Proven wolffia products | Food-only; no shrimp demand-side or Thai feed base |
Our position: the only player with a locally-grown functional wolffia input + genetics + advisory + buy-back + branded product, backed by PSU. The giants won't go niche; the startups lack the crop; the food players lack the demand-side.
| Bundle | Farm profile | What's inside | Loop |
|---|---|---|---|
| Starter | 5–20 rai · 1–4 ponds | PL + wolffia finishing feed + onboarding advisory | Optional buy-back |
| Growth | 20–100 rai | PL program + wolffia feed + bi-weekly agronomist + coloration program | Contracted buy-back |
| Estate / Export | 100+ rai | Full-loop advisory + BAP certification + feed volume + traceability | Priority offtake |
Feed is positioned as a finishing-phase functional feed (~last 45–60 days), alongside the farm's base feed — matching field-trial design and keeping the bundle affordable.
| Feed | ฿ / kg | Our stance |
|---|---|---|
| Commodity feed (CP & majors) | 40–54 | Don't compete |
| Premium / high-protein feed | 55–75 | Reference ceiling |
| Wolffia functional finishing feed | 140–180 | Priced on outcome |
Farmers pay a premium for a portion of feed because it returns more in size, color, and price uplift — proven per pond by our trial data. The advisory + buy-back make the total relationship, not the feed bag, the value.
Enabler: own-grown Grade-3 wolffia must drive input cost toward ~150 ฿/kg. That cost-down is our core operational priority.
Commercialized the same species as a branded powder; Ajinomoto invested USD 15M + took Japan distribution. → Find our strategic partner.
Grow wolffia/lentil protein in controlled vertical systems; well-funded; EU & US regulators cleared the path. → Our format + export markets are pre-proven.
Same bundle model → USD 1.4B unicorn, then a USD 600M fraud collapse. → Build on real data & honest metrics, not hype.
Aquaconnect & XpertSea both had to add financing + guaranteed buy-back to drive adoption — confirming the buy-back is the lock, not a nice-to-have.
Replicated feed trial on partner farms; sign first 2 farms; map standards; owned channel live.
Trial proof → sign farms 3–5; PSU processed-product prototype; first buy-back pilot.
Processed product with price point, channel & standards; restaurant menu placement; Phase-2 plan.
Month-10 success: 4–5 farms on long-term contract and a go-to-market-ready premium product.
We're assembling partners, capital, and farms to run the first replicated trials and sign the founding cohort of farms. Own the chain from genetics to plate — where the margin, the data, and the moat all live.